Signs serve as a type of silent salesperson for your business. If you want to make a business impact, signage should be crucial part of your marketing plan. There are different ways signage can help your business. For one, signage can help differentiate you from your competitors. The more eye-catching your signage is, the more it can attract your potential customers. Business signs can also aid in your business promotional efforts by increasing customer awareness and heightened brand exposure .
According to the U.S. Small Business Administration website, signs serve as a primary link between a business and its customers, so establishing your business signage is a top priority. You can choose from a wide range of sign types in promoting your business. Some of the common ones include:
Directional– these signs are used to serve a functional purpose, direct clients and customers to their destination, guiding people towards a target, and it helps the people to navigate the space.
Branding –Logo and branding should represent what you do or sell. This strategy will bring your business more into line with its values and services. It helps to convey the experience inside the establishment.
Informative– Whatever information you decide to convey through your signage it should be concise and relevant. This could be your business name, opening hours, business tagline, phone number or other information that can benefit your customers.
Value demonstration– Signage has a promotional purposes, it has a role to play in informing the people when you are having a sale or promotion. Therefore, it helps the customers to find opportunities to save.
Highlighted– Having new products? These signs showcase a particular type of product offer an opportunity for retailers to communicate.
Understand the type of business signs that your business needs to maximize the benefit you can get from your prints. Keep in mind as well that business signs are one of the most cost-effective and powerful ways to promote your business, build your brand, direct customers to your business and expose you to potential new customers.
Althоugh Edinburgh іѕ Scotland’s capital city, Glasgow іѕ іtѕ mоѕt populous. Located оn Scotland’s west coast аnd bisected bу thе river Clyde, Glasgow boasts а population оf approximately 620,000. Walking аrоund thе city уоu wіll bе left wіth nо doubt аѕ tо whу thе city rесеntlу won thе prestigious “UK City оf Architecture” award. Thе mix bеtwееn stunning classical architecture аrоund Glasgow University рrоvіdеѕ а beautiful contrast tо thе modern developments thаt аrе continually arising, раrtісulаrlу аlоng thе banks оf thе river Clyde, whісh аrе thе focus оf а massive regeneration project. If you’re planning on making Glasgow your city of choice contact a letting agent for rental property options,
Whіlе Edinburgh саn boast thаt іt hosts а range оf world renowned festivals, Glasgow іѕ а bustling metropolis year rоund wіth thе bеѕt shopping, nightlife аnd recreational activities thаt Scotland hаѕ tо offer. Durіng thе day thе town centre іѕ full оf shoppers visiting thе huge range оf world class shops thаt line Argyle Street аnd Buchanan Street.
It іѕ аt night hоwеvеr thаt thе city rеаllу соmеѕ alive. Thе city centre іѕ full оf restaurants, bars, pubs аnd nightclubs thаt wіll appeal tо people оf еvеrу taste imaginable.
Glasgow іѕ аlѕо thе centre оf Scotlands live music industry. Wеll established аnd world renowned concert venues ѕuсh аѕ King Tut’s Wah Wah Hut, аnd thе Glasgow Barrowlands (also knоwn аѕ thе barras, аnd home оf оnе оf thе biggest flea markets іn thе country) hаvе played host to, аnd helped tо establish, mаnу оf thе mоѕt popular bands tо hаvе risen frоm thе United Kingdom. Fоr lovers оf live music thеrе rеаllу іѕ nо bеttеr city tо bе based іn thаn Glasgow.
Muсh lіkе оthеr Scottish cities (such аѕ Edinburgh), Glasgow manages tо feel vеrу open thаnkѕ tо beautiful parks аnd gardens bеіng located thrоughоut thе city, аnd іѕ furthered bу thе distinct lack оf thе claustrophobic skyscrapers thаt аrе оftеn fоund filling thе skylines оf mаnу major population centres.
Fоr nature lovers, а short train journey frоm central Glasgow wіll tаkе уоu іntо thе middle оf thе breath taking Scottish countryside. Aѕ night соmеѕ in, you’ll gеt tо ѕее thе place illuminated wіth street lights аnd you’ll find genuine hospitality frоm vаrіоuѕ Glasgow bars аnd restaurants. Whеthеr уоu аrе gоіng оut tо dine wіth friends аnd families оr alone, іt won’t bе hard tо find а place thаt wіll suit уоur taste.
Yоu саn hаvе а drink wіth colleagues аnd friends аt dіffеrеnt pubs wіth lively atmospheres, оr relax аt sandwich bars аnd coffee shops depending оn уоur mood.
Glasgow hаѕ surpassed thе expectations оf tourists аnd visitors аѕ thеу increased оvеr thе years. Itѕ economy іѕ strong аnd іt continues tо surge uр аѕ thеrе аrе mоrе people engaging іn business tо meet thе demands оf increasing food outlets yearly.
The Real Ale –
Your average bar would call the drinks they serve ‘Real Ale’ but they serve it under the name of regular old beer. If you are not confused enough about it as it is, they are also called cask-conditioned beer, or even cask beers. They serve them up using the good old hand pull system over the newer fonts but some bars even go as far as serving real ale directly from the cask to preserve that unique taste it obtains from the cask. It also adds as bit to the authenticity of the entire ale drinking experience as in the old days when the drink was served directly from a cask or barrel.
What exactly is Real Ale?
Basically it is an all-natural product of the most conventional of products which when done brewing, is stored inside a cask. This cask is then transported to your local pub where it ferments just a bit more in probably the most important process in the Real Ale manufacture process: the secondary fermentation. It is in fact this process that gives the real ale its distinctive taste- that sets it apart by giving it the heavenly aroma which can never be achieved by factory made beers.
Beer and Ale- What is the difference?
There are thousands, if not millions of kinds of beers, each with their own unique taste, aroma, strengths and what not but it all really boils down to the difference in the fermentation process: bottom- fermentation and top fermentation. These types of fermentations give you lager and ale respectively and these two are the main categories in beers.
If you do not know what fermentation is, it is basically a process in which sugars in malt are converted to alcohol.
Now In the manufacture of lager, the bottom- fermentation process is used and as the name implies, the fermenting yeast sets down at the bottom of the vessel with the temperature not being very high. Here the sugars are converted to alcohol and carbon dioxide. After the lager has been manufactured, itis put in special tanks to cool for a long period. This cooling is one way of differentiating an authentic lager from a not so authentic one. How? Well that’s a topic for a different day.
The manufacture of ale is the complete opposite of that of lager. As stated before, ale is manufactured using a top- fermentation process. This forms layer at the top of the vessel and requires high temperatures. This process is also a bit ‘energetic’ but it starts and finishes very quickly. This is the basic method of forming ale. From here it will be transported to casks where like I said before, it goes through the all-important secondary fermentation process. Just like lager needed a secondary cooling process, this needs a sort of aging process where the cask can transfer all of its flavors to the ale for a tasty, pint of good old ‘Real Ale’.
Scotland is best known for a few things, mainly their castles, the greenery, Karen Gillan and their love for alcohol. But of course one should not assume that Scotland is just about its alcohol as the rich culture and beautiful people are it’s defining features. The love for drinking is just one of its little quirks. Now this little quirk of Scotland is most prominent in the city of Edinburgh, which is its capital and is also home to the largest amount of licensed pubs and bars. Edinburgh also houses Scotland’s largest amount of pubs and bars, with almost 2000 of them are running. Now with all of these bars running, tourists or even locals sometimes find it hard to decide where to go for a quick or leisure drink. To help those people, here is a list of the top ten bars in Edinburgh:
1.The Devil’s Advocate
Housed in a tiny corner near the St Giles’ Cathedral, The Devil’s advocate is located in a tiny bubble of medieval times. The outside deck neighbors a garden surrounded by mossed and ruined walls. This garden provides the fresh produce for the kitchen that is one of the most defining features of this bar. But coming to the most important features, the whisky choice is clever and growing and the ‘Howitzer’ is this pub’s best known drink.
2.The Last Word Saloon
This is one of the few bars in Edinburgh which offers an ‘at home’ feel because of its dark, yet comforting atmosphere. The staff is welcoming and treats you like an old friend. Regular drinks are its drink of the day and of course take away cocktail. The “who dares, wins” cocktail is a must try.
What’s interesting about The Dome is that it used to be a bank, and not just any bank, the most elegantly designed bank you’ve ever seen. The setting therefore offers a feels like an event all the time at The Dome. It offers coffees, teas, lunches and of course drinks. Reservations for Saturdays are not available.
4.The Café Royal
As royal as the name suggests, the setting of the bar is magnificently jaw dropping. One cannot help but feel out of place and sometimes even ashamed to be a little tipsy at this fine establishment. Offering oysters and white wine, the walls of The Café Royal showcase huge murals of inventors and innovators, something you can admire from the cozy leather booths.
5.The Bramble Bar
It’s as worth it as it is as hard to find. The Bramble Bar is hidden in the Queen Street Cellar and offers classic cocktails as well as its own inventions such as the Mint Choc Flip and Campbeltown. Cozy and inviting, you even get to request a personalized beer from the infinitely charming bar tenders.
6.The Royal Oak
Not as grand as the previously mentioned bars and the bar doesn’t advertise itself as that. It is an old style traditional pub, which has been operating for the last 35 years, blasting traditional music along with it.
Another old style pub with its cozy corners and black and white design, The Waverly is located at the corner of St Mary’s Street. It offers only three beers on tap and works when the hours suit them. A true old style pub.
8.The Bow Bar
Boasting a selection of 230 malt whiskies, bottled beers by the tenfold and 8 cask ales, everyone will find something for themselves. So kick back and relax at Saturday’s where the quietness and beer will calm you.
As the name suggests, the bar is sailor themed. With cheap beer to offer, one can find hordes of party goers on weekends, when the bar really comes alive.
With a 20+ menu for its top of the line and an equally vast ale menu, The Southern makes no joke when talking about its beer.
So next time when you are in town, don’t forget to visit one of these places to make your evening more special than ever.
You visit the pub with your mates on a Saturday night, drink a few pints, make a few jokes, have a good time but when it’s time to pay the bill, you and your mates look at each with the same thought going through your head, “ We have to stop spending so much on this!” Well it is now easier than ever to start your own microbrewery. Ever since 1980, with the establishment of The Society of Independent Brewers (SIBA), there have been more and more micro-breweries popping up everywhere. And today you are going to learn how to start your very own!
You just can’t wake up one day and brew beer; you have to know the science behind it! Get every bit ofknowledge you can from the internet, your local library or even a brewing school. Yes, such schools doexist, such as the International Centre for Brewing & Distilling, where you can learn the complete ins and outs of brewing. It is to be noted that most who take this path are determined to make brewing a career. If you want it to be a hobby/ profession, you can always take a course that will give more than enough instructions and training in the brewing world. Brewlab at the University of Sunderland will give you a fair know-how of brewery in a three days course. Of course you can always take the advanced course, if you wish to.
2.Do not go at it alone
Brewing beer is an art. And what art is complete without a critique. It is obvious that you are not going to brew your first batch completely without failure. You will need to find seasoned veterans of the micro brewing industry, join a community, a secret micro brewing society, I don’t care! Just get with people who have brewed for a long time and gain every bit of information from them. They will teach you to avoid rookie mistakes such as diacetyl (a flawed fermentation) and what not. Though if there isno such community near you then you must turn to the internet as you do for all your manly needs. There are tons of brewing forums, communities, boards that will help you extensively. An example of said communities is thebrewingnetwork.com which is an absolute great place for all you’re brewing needs.
3.Know your Beer
Of course you drink beer, but do you really know it? Do you know the different tastes, the subtle differences that make a unique beer unique? You will need to refine your pallet to identify even the smallest of differences because you see, you will know each and everything that goes in to making thatbeer and if you can identify them on your pallet when you taste it, you are good to go. This obviouslywill take a lot of beer drinking. But make sure you are doing it for the flavor this time because as a connoisseur of the brewing arts it will be your job to know these tastes.
Brewing is no easy feat for a beginner and certainly is not light on our wallet. This is why I would always recommend starting small. Once you get the hang of it, start to buy more equipment, save up to buy it.
If you are seriously considering to form a business then take a loan out of a bank after you have collected everything you need to know about micro brewing. Finally get a good small business accountant.
From there it’s you and the beer!